pricing breakdown: how much does an automated marketing funnel cost?
Factors Impacting Funnel Pricing
There are several variables that can influence the overall cost of a funnel, and we’ll cover these in detail. If your business operates both residential and commercial services, each will require a separate funnel branch due to their distinct nurturing processes. Additional factors include multiple business locations, the use of more than one CRM (which may require multiple API integrations), the need for advanced tracking and analytics, and the complexity of AI training your business requires.
But what about our base funnel pricing? If you’re, for example, a roofing company with one location focused primarily on residential services, we recommend starting with our base funnel, which includes:
•Funnel Construction: A tailored funnel designed specifically for your sales process.
•Automations: Setting up workflows to automate repetitive tasks and streamline the sales process.
•Copywriting: Crafting custom copy for emails, SMS campaigns, landing pages, and forms.
•Zapier Setup: Automating the connection between different software and eliminating redundancy.
•Calendar Integration: Setting up booking systems for appointments.
•Email and SMS Marketing: Custom messaging to engage leads and drive conversions.
•Tracking and Reporting: Basic tracking of leads, interactions, and funnel performance.
•Lead Generation: Connecting portals for future advertising campaigns.
•Training: Providing CRM training and funnel management for the client’s team.
•Highly-Trained AI Agents: Automating lead nurturing with AI to improve engagement.
•Customized, Never-Ending Nurture Funnel: Keeping your leads engaged consistently over time.
•Customized API Integrations: Seamlessly integrating your CRM with systems like ServiceTitan, Housecall Pro, Jobber, Acculynx, Job Nimbus, Sera, FieldEdge, and more.
A system like the one described typically costs around $12,000 for the initial buildout. This includes the complete construction of the funnel, integration with your CRM, and all the automations required for your business. Additionally, we offer monthly maintenance for $500, which covers hosting, managing, and continually optimizing your funnel.
Keep in mind, we are not a software company, nor do we sell snapshots or funnels for DIY or white-labeling purposes.
What sets us apart? We are the only automation company that offers a fully automated, never-ending funnel designed specifically for roofers, solar, electrical, HVAC, and plumbing businesses. We seamlessly integrate with all major field service software and leverage advanced AI to manage and nurture your leads, ensuring they convert over time.
While many others may offer DIY tools and automation platforms, we handle everything for you—from setup to optimization—so you can focus on growing your business. No one else provides this level of comprehensive service and expertise in the industry.
Building an Asset to Boost Your Business Value
This funnel system is not just a marketing tool—it’s an asset that can significantly increase your EBITDA multiple and enhance your business’s value when you eventually decide to exit.
You’ll have access to:
•A highly-trained AI to automate lead management and engagement
•A calendar system for seamless appointment booking
•Tracker and funnel analytics for data-driven insights
•A never-ending nurture funnel that continually engages leads and customers
•Custom API integration with your Field Service Software
•Custom copywriting for consistent, high-quality communication
•Full-service management backed by an exceptional tech support team that monitors your server, database, and funnel, every single day
What You’re Paying For and the ROI It Provides
Let’s break down the exact costs of this system and, more importantly, the return on investment it brings. From lead conversions to operational efficiency, this funnel works tirelessly to maximize the potential of every lead and improve your overall business performance.
The Initial Buildout Process
The first step in building your funnel involves a comprehensive meeting where we’ll discuss how your business operates, your long-term goals, and any immediate challenges you want to address. We’ll start by creating a customized blueprint, leveraging proven strategies we’ve developed through hundreds of successful funnels. (Rest assured, we never share client details, but we do use winning strategies that consistently drive results.)
Once the foundational blueprint is set, we’ll incorporate any customized funnel branches specific to your business. This is where we’ll dive into how you’re currently using software like ServiceTitan, Jobber, Acculynx, Housecall Pro, or JobNimbus, and assess your existing automations.
After the onboarding session, which is designed to feel like a collaborative brainstorming session where we exchange ideas, we move forward with the buildout. Our team goes to work, bringing your funnel to life with all the custom integrations and automations you need to optimize your sales process.
May the First Response Win (Speed to Lead)
In lead generation, speed is crucial—speed to lead can often determine the success of a conversion. What we solve, and what is incredibly beneficial, is that you don’t need to set up a speed-to-lead system for each individual lead source.
With our funnel, all your leads, regardless of where they originated—whether from a web form, Facebook ad, PPC campaign, Angie’s List, social media, or a chat widget—enter the same uniform process. They are immediately funneled into the system and guided through the steps to schedule an appointment.
Whether it’s from Angi, Thumbtack, Facebook, Google Maps, PPC, SEO, radio, TV, or any other source, every lead enters the funnel through the same “front door” and is immediately greeted and directed toward booking an appointment. This ensures consistency and speed-to-lead without the need to manually configure each lead source.
What Happens to Leads That Fall Apart or Never Book?
This is where the true power of a funnel comes into play. Whether your prospects book an appointment immediately or take months—even a year—to decide, the funnel functions like a well-oiled machine. It continually nurtures all your leads and entire database throughout the year, ensuring consistent engagement and communication.
By having a funnel in place, you maximize your conversion potential and fully utilize the leads you’ve already invested in, along with the existing contacts within your CRM. This system ensures that no opportunity is missed—helping you recover leads that may have otherwise slipped away, and optimizing the return on your lead generation efforts.
Handling Incoming Leads Through Calls
For most businesses, the majority of leads will call directly. At this point, your office manager will likely answer questions and input the lead information into your CRM. If an appointment is scheduled during that call, the lead—now synced to the funnel via the API connection with your CRM—moves to the “Appointment Confirmed” or “Inspection Set” stage within the funnel.
But, what happens if no appointment is booked?
If the lead says something like, “I’ll call you back” or “I need to talk to my spouse” and then you don’t hear from them again, the system ensures these leads aren’t lost. Because their information is already captured in the CRM, the lead will automatically move to the “Follow-Up Funnel”. Here, your system will take over with a series of follow-ups via email, text, and other forms of communication to encourage them to schedule an appointment.
So whether a lead comes from a form or a call, every single prospect enters the funnel and continues from the exact point they left off, ensuring no leads are missed or forgotten.
Balancing AI with Personalized Control
While we appreciate the capabilities of AI as a tool, we prefer to maintain control over the initial outbound message. This ensures that your leads receive a personalized and human touch from the very first interaction. After the first message, we allow AI to step in and handle the replies, unless your team prefers to respond manually.
With years of experience working with Electricians, Roofers, Solar Companies, Plumbers, HVAC businesses, Outdoor Living professionals, and other Trade Services, we know how to communicate with customers effectively. Our approach ensures clarity, avoiding confusion, while still leveraging insights into how your business operates, so that every interaction resonates with your customers.
Who Writes the Messages? Are They Emails? Texts? Calls?
We have a professional copywriting team that crafts all the text messages and emails, and we also have team members who record ringless voicemails—similar to the ones you might get from your dentist reminding you of an upcoming appointment, but without ever hearing the phone ring.
When used correctly, ringless voicemails are highly effective. Here’s how they work: If you receive a call from an unknown number, you’re likely to ignore it. But if you later notice a voicemail from that same number, you’ll likely listen to it. Now, you realize it’s not a spammer but rather the roofing company you reached out to about the leak in your bathroom. Then, when you receive a follow-up text message from the same number, you’re more inclined to reply with a convenient time for a callback.
At this point, our AI kicks in, setting a task for someone on your team to make the call at the best time specified by the customer. This combination of professional messaging, ringless voicemails, and AI-powered automation ensures a seamless follow-up process that builds trust and keeps communication consistent.
Why Do Funnel Costs Vary So Much?
Let’s discuss the add-ons and factors that influence the cost of a funnel buildout, and why prices can vary drastically between companies. The short answer? Some solutions are DIY (Do-It-Yourself), some are DWY (Done-With-You), and some are DFY (Done-For-You).
Much like comparing a Honda to a Maserati, funnel solutions can range from basic and functional to fully customized and highly sophisticated.
One key point to mention is that you may not need multiple funnels—even if you think you do. Many business owners are pleasantly surprised to discover that instead of building entirely separate funnels for different services, they can simply add additional funnel branches to a single, master funnel.
For example, if you run an Electrical Business and offer multiple services, or if your company handles Plumbing and HVAC under the same roof, you don’t necessarily need separate funnels. As long as you’re using the same CRM across these divisions, a single funnel with additional branches can handle all the offers.
Here’s why: Offers are what get your leads into the funnel. Once they’re in, the process is the same:
1. Get the appointment booked
2. Pre-sell the lead before the call
3. Follow up on the estimate
4. Nurture the lead throughout the year
The funnel is designed to handle the nurturing and conversion of existing leads and customers all year long—without manual follow-up.
We come in after the lead is generated. Your ad agency handles the offers; we handle the conversions. That’s how we simplify and optimize your sales process without the need for multiple funnels.
As the Adage Goes, You Get What You Pay For
Many companies will leave you with an overwhelming task, such as prompt-writing or custom field configuration, without offering the support you truly need. Even worse, their AI may not function the way you expect, leading to a nightmare of problems and inefficiencies.
Simply put: We are the best in the business.
Building an automation system that combines great copywriting with personalized AI—and integrates seamlessly with your Field Service CRM—takes time and expertise. No one else has the proprietary APIs we’ve developed, and our AI team is the best in the market.
Have you ever had a customer compare your quote to a competitor’s lower offer? Usually, it’s for inferior materials or a subpar brand, right? And often, there are countless reasons why the other company quoted less. It’s the same in our industry: cheaper isn’t better. You’re only going to invest in an automation system once—making a decision based on price alone would be a mistake. Instead, this decision should be based on trust and talent.
Here Are Some Factors That Affect Funnel Pricing:
•Custom AI and Copywriting: Creating messaging that feels personalized and aligns with your brand’s voice.
•Integration with Field Service CRMs: We develop and implement custom APIs that ensure seamless integration, allowing your systems to work together effortlessly.
•Funnel Complexity: Adding multiple branches, advanced automations, and custom tracking can increase the cost, but also delivers long-term value.
•Advanced Tracking and Analytics: Implementing systems that allow you to track performance in real-time and gain meaningful insights into your leads.
No Templates, Only Custom Solutions
While some companies pride themselves on selling “snapshots”—pre-made templates of funnels that are one-size-fits-all—we take a different approach. We do not offer templates. Instead, we provide fully customizable solutions, built specifically for your business. Our funnels come with proprietary API integrations, professional copywriting, and highly-trained AI agents that work together to complement your CRM and field service software perfectly. This ensures that all gaps are filled, premium lead nurturing is achieved, and conversions are maximized.
Additionally, unlike companies that offer AI and automation services across various industries, we specialize in working exclusively with home service businesses. Whether you’re in roofing, HVAC, electrical, plumbing, solar, or outdoor living, we tailor every part of the system to meet the unique demands of your industry.
AI Agents and Their Impact on Funnel Pricing
Another factor that can affect the price of your funnel is the number of AI agents it will be utilizing. For example, if you want an AI chatbot to handle text messages, emails, and social media inquiries, that’s one cost. However, if you also want voice AI—to make or answer calls, such as integrating Air AI or a similar system—this would be an additional AI agent that requires setup and training, which would naturally increase the price.
But let’s be clear: This investment is worth it. A few thousand dollars to build a system that could make you millions should not be the deciding factor. Instead, your focus should be on the following key points:
1. Do you trust the company building your funnel?
2. Do you like the funnel’s structure and approach?
3. Are you happy with the initial onboarding process?
These are the critical factors that will determine the success and long-term value of your funnel, far beyond the initial price.
Multiple CRMs and the Impact on Funnel Costs
If your business uses more than one CRM—such as Housecall Pro with Jobber, or ServiceTitan with JobNimbus—each CRM will require its own API connection to the funnel. This can add additional costs and extend the time needed for the buildout.
That said, if you’re managing multiple CRMs, the added investment is worthwhile to ensure your systems communicate seamlessly. However, if you’re considering consolidating your CRMs into one platform, that might simplify the process and reduce costs. We can help you figure out what makes the most sense for your business during a call.
Advanced Reporting: FunnelPros - Creator of CleanStats
At FunnelPros, we’ve developed CleanStats, a powerful funnel dashboard designed to provide advanced reporting for your business. CleanStats offers detailed insights into:
•Lead Source Revenue: Track where your leads are coming from and how much revenue each source is generating.
•Major KPIs: Monitor the key performance indicators that matter most to your business, such as lead-to-conversion rates and overall funnel effectiveness.
•Sales Team Performance: Analyze how well your sales team is performing at each stage of the funnel, identifying areas for improvement and success.
With CleanStats, you can visualize the health of your funnel and make data-driven decisions that optimize lead nurturing and increase conversions.
If you want to integrate CleanStats into your funnel, it’s available at an additional cost of $500 monthly for up to 49,999 contacts. Server costs vary based on the number of contacts and the level of customization your business requires. For those purchasing CleanStats as a standalone product, there is a buildout fee ranging from $1,000 – $3,000, which is waived if you are also building out a funnel, as the API integration is already part of the funnel setup.
Residential and Commercial Funnels
If your business has both a residential and commercial side, you’ll need a dedicated funnel for each. The reason is simple: you wouldn’t communicate with a business the same way you would with a homeowner. The messaging, tone, and offers must be tailored to the specific audience, and for that reason, separate funnels are necessary.
At FunnelPros, we offer 50% off additional funnels for our existing clients. This helps you keep your costs down while ensuring you have the right tools in place for each sector of your business.
Additionally, you’ll need AI specifically trained to handle both residential and commercial appointments. The appointment booking process, follow-ups, and customer interactions can differ significantly between the two, so having separate AI for each funnel ensures a seamless experience for your customers.
You may also need to modify your calendars for each funnel, ensuring the right availability and scheduling options are in place. On top of that, a completely new set of workflows (the building blocks of a funnel) will need to be built for each, ensuring each funnel runs smoothly and addresses the specific needs of your residential and commercial clients.
Managing Multiple Locations Inside One or More Funnels
If your business operates across multiple locations—even if you’re using the same CRM for all of them—we will likely need to modify calendars, train multiple AI agents, and build custom workflows for each location. This ensures that each branch of your business has a tailored funnel that meets its specific needs.
For instance, if you own ten plumbing businesses, you’ll need to pay for ten separate funnels. The good news is that all these funnels will live within one centralized system, making them easy to manage and update.
To help reduce costs, we offer 50% off additional funnels for existing clients, allowing you to scale while keeping expenses under control.
Expanding your funnel for multiple locations could increase costs for a few reasons:
1. Multiple AI Agents: If necessary, adding more AI agents to manage separate locations or tasks will increase the overall cost.
2. Multiple CRMs: If you’re using more than one CRM per location, this will require additional labor to create multiple API connections, leading to a higher buildout cost.
3. Calendar Complexity: Some locations may need more advanced scheduling systems, which could raise the cost of the funnel. However, not all funnels require complex calendar setups, so this will depend on the specific needs of each location.
Voice AI: An Additional Option
Whether or not you choose to incorporate voice AI into your funnel depends entirely on your preferences and business needs. Our base model does not include voice AI, as it is a separate system that requires specialized training.
Voice AI needs to be highly customized to handle calls, and because of that, it incurs an additional cost. Typically, the cost to train a new voice AI agent is, at the time of this writing, around $5,000.
If you’re considering adding voice AI, we’ll ensure it is fully trained to fit the unique demands of your business, offering a seamless experience for your customers.
Multiple Businesses, Multiple Funnels
This probably goes without saying, but if you operate more than one business, we will obviously need to create separate funnels for each one. Each business will have its own unique funnel tailored to its specific needs, ensuring maximum efficiency and customer engagement.
What Kind of Customer Service Do You Offer?
One key reason to choose our elite service over cheaper alternatives is our exceptional customer support. Whenever you have a concern or request, our team will schedule a Zoom call within 24 hours to address it. No other service provides this level of responsiveness. Anytime you need assistance, simply send us an email or call our office, and we’ll set up a meeting to discuss anything you’d like—whether it’s a concern, addition, or strategy adjustment.
We pride ourselves on delivering the best customer service in the industry, ensuring you’re never left waiting for help or solutions.
Our Commitment to Accessibility and Excellence
When we partner with you as your automations company, we understand the importance of being highly accessible. This is one of the reasons we pride ourselves on being the best in the business—we genuinely care. We know we only live once, and mediocrity is not an option. Whenever you need in-depth discussions, we are always available to hop on a Zoom call.
Typically, we respond to emails within a few hours. You’ll have both our office number and the direct line of your account manager, which you can also text. Our team works Monday to Friday, 8 AM to 5 PM EST, ensuring you always have access to us during business hours. There will never be a time when you cannot reach us for assistance.
Are There Any ongoing cost?
Yes, there are ongoing costs associated with our services. We provide full hosting, management, ongoing support, quality assurance, and upgrades for a monthly fee of $500 (as of 09/13/2024). This ensures your funnel remains optimized, up-to-date, and functioning at its best, without requiring any additional effort from you.
What do I get for the monthly support?
For a monthly fee of $500, you’ll receive:
•Consistently updated AI as technology evolves
•Technical support for any issues or questions
•Copywriting updates to keep your messaging fresh
•API management to ensure seamless integration with your CRM
•Quality assurance to maintain the smooth functioning of your funnel
•Software costs covered (in most cases)
•VIP support, including Zoom calls, emails, phone, and text access to our team
•System optimizations to improve funnel performance
Texting Fees
We do not cover texting fees, which are roughly one penny per text sent.
AI Fees
AI fees are not included. As of now, OpenAI charges one penny per thousand words generated.
So how much does that actually add up to?
Not much! For example, if you have a database of 10,000 people, you could expect to spend around $650 per month—$500 for our monthly fee and roughly $150 for texting and AI usage. It’s a small investment for a big return.
Some Questions w/ Answers
AI Appointment Scheduling and Reply Handling
Our AI is trained to manage appointment scheduling through text or email, or it can direct leads to a specific link (for example, if you’re using a tool like Schedule Engine).
The funnel sends out the outbound marketing messages, while the AI handles all the replies. When someone requests an appointment, we can train the AI to notify the proper team member with the conversation history and the requested time and date of the appointment. This way, your team can confirm the appointment before running the call.
Alternatively, we can train the AI to book appointments directly onto your sales team’s calendar. There are deeper customization options available, and we recommend discussing these details during a call rather than expanding further in writing.
Integration with Your Marketing and Sales Teams
Absolutely. We will work closely with the company managing your SEO to ensure that any form fills on your website are automatically entered into the funnel. We’ll also assist your Facebook and Instagram (Meta) advertising partners to ensure their leads are delivered to your team promptly and added to the funnel, and the same goes for your PPC team and door-knocking sales teams.
We become part of your team, helping with all areas of automation, so you don’t have to worry about a thing. Our goal is to streamline every lead source into a unified system, making sure no lead slips through the cracks.
Funnel Buildout Timeline
The Five Stages of Your Funnel Buildout
1. Onboarding: We gather all necessary details to start the project.
2. Version 1 (7-10 business days later): First draft of the funnel, showcasing the initial buildout and how it will work.
3. Version 2 (7-10 business days later): Final draft, where we train the AI, set up APIs, complete copywriting, and finalize the build.
4. Beta Launch: We drip in about 100 contacts to ensure everything works properly.
5. Full Launch: A few days later, we roll it out to your entire database.
Conclusion: What to Expect from Your Funnel Buildout
In summary, you’re looking at a one-time buildout for the funnel of your choice. Most clients go with our base funnel buildout, which, at the time of this writing, is approximately $12,000 (divided into payments). This covers the design, setup, and customization of your funnel.
Additionally, there are monthly costs for hosting, technical management, and texting and AI fees to ensure your funnel continues running smoothly.
Of course, there are varying factors that can influence the total cost, and we can explore all the specifics in detail during a demo. We hope this article has provided valuable insights into what to expect from your funnel investment.
